since 1976
since 1976
Chery Corporate Malaysia Sdn Bhd (Chery) has begun exports to its second ASEAN market, Brunei, marking a significant milestone in its strategy to grow its regional presence and establish Malaysia as its production and export hub for the region.
Officiating the first-batch export shipping ceremony, Chery Corporate Malaysia Executive Vice-President, Men Lin Bo explained, “The export market is a key pillar for our long-term growth strategy in the ASEAN region. We are thrilled to continue this growth momentum of expanding our brand reach to more markets.”
Chery Corporate Malaysia Vice-President, Cheng Nam Weng, added, “Following the start of exports to Vietnam in February 2025, Brunei’s proximity and market potential make it a logical and important next step. This initial shipment of the JAECOO J7 allows us to gauge market reception and lay a solid foundation in Brunei,”
Having established a strong foothold in the Malaysian market, Chery Corporate Malaysia will now implement its measured strategy to expand its regional footprint. Following successful exports to Vietnam, Indonesia, Thailand and Brunei, the company aims to further expand into other ASEAN markets in the future.
The initial shipment to Brunei consists of JAECOO J7 PHEVs and JAECOO J7 ICE (Two-Wheel Drive variant). All units for this export market are manufactured at the Shah Alam plant and share identical specifications with the models offered in Malaysia.
The company’s medium-term export strategy prioritises sustainable growth, with an initial focus on establishing a strong foundation in key markets like Vietnam and Brunei.
By closely evaluating performance, customer feedback, and market trends, Chery Corporate Malaysia aims to ensure a successful market entry. This measured, learning-based approach will guide the company's future expansion into other ASEAN markets.
